June Excerpt: How Shai Tertner Pulls Off the Most Lavish Events in Sports

What makes an event memorable? The process of organizing parties, galas and the like has become an art form. Multitudes of small elements, like the weight of the cutlery and the servers’ bow ties, to the type of chandeliers and garnish on the appetizers, all come together to create a mesmerizing experience. The moving parts – food, staff, activities, music and decor all have to work together seamlessly.

This is Shai Tertner’s forte. With a client list from Visa to Versace, Chanel to Cadillac, and Starbucks to Swarovski, his creative events company, Shiraz Events, is the brains behind luxury dinners, galas and fundraisers. With offices in New York, Los Angeles, Miami, London and Mexico City, Shiraz is currently working on projects for this year’s FIFA (football/soccer) World Cup in Russia.

Read the full article and much more in the June issue. Download the Heels Down Magazine app in the iTunes AppStore: http://apple.co/1QicprS or Google Play for Android phones and tablets: http://bit.ly/1sXQV75. Subscribe for a year and get two months free!

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