June Excerpt: Beggars Can Be Choosers – Select Sponsors Carefully

One of the most effective ways to market a product is through positive word-of-mouth from credible sources who’ve used it. But with the rise of social media, and its eager online community of brand ambassadors with throngs of followers, “credibility” can sometimes get lost in the shuffle. Rather than succumbing to a trend, four-star event rider Leah Lang-Gluscic remains true to her character and has a high standard when it comes to the products she endorses.

It is important to remember that it’s a two-way street when considering endorsing a specific brand or product. Professional riders become a representative of that brand, essentially, once they agree to a sponsorship deal. The responsibility goes far beyond a hashtag in a photo caption, which is why it’s imperative to be selective when choosing which brands to support.

“When I was younger, I was much more lenient,” Leah said of her endorsement choices.

Read the full article and much more in the June issue. Download the Heels Down Magazine app in the iTunes AppStore: http://apple.co/1QicprS or Google Play for Android phones and tablets: http://bit.ly/1sXQV75. Subscribe for a year and get two months free!


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