This Thursday, the big trend is C4 belts. These adorable belts add the perfect touch to any riding outfit. C4 stands for Choose your Color, Choose your Cause. C4 partners with four charities each year that help the world in vastly different ways. With each purchase, customers vote on how a portion of their purchase is given back. At the end of the year all of the votes are tallied and donations are made based on the distribution of votes.