Can Equestrian Sports Go Mainstream? The February Issue is Here!

The February issue of Heels Down Magazine has arrived!

With the ever-growing rise of the sports industry, equestrian sports attempt to reach a wider audience. The question remains: can our game get big like golf and go mainstream? International show jumpers Wilton and Lucas Porter tackle the questions and challenges that lay ahead for the sport of show jumping in the wake of recent changes to the Olympic and World Equestrian Game competition formats. As the major changes take place, the importance of growing the sport on a mainstream level to keep the sport viable but still unique.

In The Skinny, we address concussions and the FEI joining other international sports organizations in Berlin Germany, next October for the Fifth International Consensus Conference on Concussion in Sport. Featuring a fun riding exercise from the Porter brothers, an editorial on how to ride and compete when you’re on Team #NoGoals, and a guide to staying dry when introducing your horse to water jumps.

We take an in-depth look at how the use of data analytics is disrupting equestrian sports, enhancing the fan experience, and growing its popularity around the world.

We check in with Thai eventer Nina Ligon and her life after the 2012 London Olympics. Hannah Patten explains the 13 Stages of the Winter Equestrian Festival and how to have fun and avoid being overwhelmed and gives us a playlist that will have you channeling your inner Blair Waldorf while surviving WEF.

Everything you need to know about the new microchip rule, a detailed list of the 2017 Youth Programs for dressage, eventing, and show jumping, and much more at your fingertips in the February issue of Heels Down Magazine.

Download the Heels Down Magazine app in the iTunes AppStore: http://apple.co/1QicprS or Google Play for Android phones and tablets: http://bit.ly/1sXQV75.

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